Farewell to typographer Mike Parker, 1929-2014, who is considered the “Godfather” of Helvetica. Helvetica is the ubiquitous typeface that we almost don’t see, because it is so pervasive in society. Think of these logos, and you’re seeing Helvetica: American Airlines, Harley Davidson, JC Penney, The North Face, Jeep, Toyota, Sears, Target, Microsoft, Tupperware, 3M, Energizer, […]